01 / Build
Production MVP
Idea→deployed product
Product · data · intelligence engineering
Build what your business needs next.
Products. AI. Data. Intelligence.
Senior engineering. Fixed scope. Fixed price. From production MVPs to complex data platforms, we design, build and ship software that works.
- Fixed price
- A number and a date before we start, not an hourly meter.
- Senior only
- The people who scope the work are the people who build it.
- Production ready
- Deployed, monitored and documented, not a demo branch.
02 / Automate
AI Workflow
Manual process→automated operation
03 / Understand
Business Intelligence
Raw data→decisions
04 / Travel
Travel Discovery
Intent→viable trip options
Working stack
- React
- Python
- FastAPI
- PostgreSQL
- AI Integration
- Docker
- AWS
- Azure
- CI/CD
What we do
Six kinds of work. One engineering team.
Most studios stop at the application layer. We keep going through the pipeline, the warehouse and the model, because that is where the interesting decisions actually live.
- 01BuildProducts & MVPsSaaS, marketplaces, portals and applications.
- 02AutomateAI & AutomationAI products, agents and operational workflows.
- 03ConnectBackend & IntegrationsPython, FastAPI, APIs and connected systems.
- 04UnderstandData & Business IntelligencePipelines, dashboards, analytics and reporting.
- 05DecideDecision IntelligenceForecasting, recommendations and business optimisation.
- 06TravelTravel TechnologyCustom products plus MyEscapePlan Discovery and Growth.
How a project runs
Scoped properly, then built without surprises.
The estimation risk sits with us. You get a number, a date and a weekly demo against working software.
- 01
Blueprint
One to two weeks turning the idea into scope, architecture and a fixed price.
- 02
Design
Interfaces, data model and integration contracts agreed before code.
- 03
Build
Weekly demos on a deployed environment. No end-of-project reveal.
- 04
Ship
Production infrastructure, monitoring, documentation and handover.
- 05
Improve
Optional ongoing engineering, added only once something real is live.
Who builds it
Built senior-first.
Founder-led by design: the person who scopes your project is the person who builds it.
Luke McLeary
Founder and principal engineer
Luke has more than eight years of experience building data and software systems across financial services, automotive, aerospace and consulting.
Professional profile(opens in a new tab)Principal proof of execution
MyEscapePlan
MyEscapePlan is the clearest proof: a travel product taken from idea to live production software, built and operated end to end across product, backend, data, infrastructure and delivery.
See it running
- myescapeplan.app(opens in a new tab)The consumer trip-planning product.
- business.myescapeplan.app(opens in a new tab)Discovery and demand intelligence for travel businesses.
Understand
From source system to a number you can defend.
Dashboards are the last five per cent. We build the chain underneath: ingestion, warehouse, tested transformations and one definition per metric.
- Scheduled and event-driven ingestion with schema checks, retries and backfill.
- Raw, staging and mart layers so a broken source never silently rewrites history.
- One definition per metric, tested in the pipeline rather than argued about in meetings.
01Sources
- CRM
- Bookings
- Stripe
- Supplier APIs
- Events
- Spreadsheets
02Ingest
- Scheduled + event-driven
- Schema validation
- Retries and backfill
03Warehouse
- Raw
- Staging
- Marts
04Semantic model
- One metric definition
- Tested transformations
- Lineage and tests
05Decision surface
- Dashboards
- Alerts
- Scheduled reports
- APIs
Every metric traces back to the row that produced it.
Understand · decide
Know what happened. Understand why. Decide what to do next.
Business intelligence that management actually opens on a Monday, then decision intelligence that puts the recommendation inside the system where the call gets made.
- Executive and operational dashboards built on a modelled, tested metric layer.
- Automated reporting, alerting and anomaly detection instead of a Monday spreadsheet ritual.
- Scoring, forecasting and ranking that tells the team where to spend the next hour.
Commercial performanceRefreshed 06:00 daily · 14 sources
Net revenue£1.24m+18.6%
Conversion3.9%+0.4pt
Average order£612+£38
Repeat rate27%+3pt
Demand and bookings
- Search demand
- Bookings
Indexed to week 1 = 100, so both series share one axis.
| Week | Search demand | Bookings |
|---|---|---|
| 1 | 100 | 100 |
| 2 | 104 | 98 |
| 3 | 112 | 103 |
| 4 | 109 | 101 |
| 5 | 118 | 107 |
| 6 | 126 | 111 |
| 7 | 131 | 118 |
| 8 | 138 | 124 |
| 9 | 144 | 129 |
| 10 | 149 | 135 |
| 11 | 158 | 141 |
| 12 | 166 | 146 |
Contribution margin by destination
Last 30 daysAutomate
The process that eats a person every Monday morning.
We take a repetitive workflow, turn it into software, and keep a human on the exceptions instead of the whole queue.
- Documents read, classified and extracted into structured, validated data.
- Systems updated automatically, with an audit trail for every write.
- Anything uncertain routed to a person, so nobody is trusting a model blindly.
- 01ArriveEmail, upload or supplier feed
- 02ClassifyInvoice, contract, statement or unknown
- 03ExtractStructured fields with confidence scores
- 04ValidateBusiness rules, totals and duplicate checks
- 05UpdateCRM, ledger or internal system
Human reviewLow confidence, failed rule or new supplier
96% straight through · 4% reviewed by a person
queryWarm · 4 nights · under £600 · departing London · October
| Destination | Fit | From |
|---|---|---|
| Seville | Strong price/value, 26°C, direct 2h45 | £486 |
| Porto | Availability improving, weak competitor pricing | £512 |
| Valencia | High intent, conversion below expectation | £548 |
Travel
Travel technology, with an intelligence advantage.
We build travel products, and MyEscapePlan supplies the discovery and demand intelligence underneath them. That combination is hard to buy anywhere else.
- Intent-led discovery: budget, weather, duration and dates instead of a destination box.
- Shopping optimisation that ranks candidates before you spend supplier calls on them.
- Destination and campaign intelligence: what to market, to whom, and when.
Engagement models
Three ways to start, all of them priced up front.
Most clients begin with a Blueprint. It is the cheapest way to find out whether the thing you want is the thing you should build.
Build Blueprint
£1,500–£2,500
Credited in full against the build
One to two weeks that turn an idea or a problem into something you can price, schedule and commit to.
Includes
- Requirements and user journeys
- Product scope and technical architecture
- Data model and integration map
- Risks, unknowns and a delivery plan
- A fixed-price implementation proposal
Fixed-price build
From £4k
Most projects land between £6k and £30k
An agreed scope, an agreed price and an agreed date. We carry the estimation risk, which is the part you should not be holding.
Includes
- Design, build, test and deploy
- Weekly demos against working software
- Production infrastructure and monitoring
- Handover documentation and source access
- A defined post-launch fix window
Ongoing engineering
From £1,500/month
Added after a build, never sold instead of one
Keep improving the product without hiring an engineering team to look after it.
Includes
- Enhancements and small features
- Monitoring, incidents and fixes
- Infrastructure and dependency upkeep
- Continued data and integration work
- Capacity scaled up or down by month
Start here
Tell us what should exist. We will tell you what it takes.
Send a paragraph about the problem. You will get a considered reply, an honest view on scope, and a fixed-price route to production.